Founded in 2001, Channel Marketing Group partners with manufacturers, manufacturer reps, distributors, associations, and service providers in the construction and industrial trades. We also share industry insights, trends, and ideas through dedicated resources – www.electricaltrends.com, www.hvacrtrends.com, and www.industrialsupplytrends.com.
Our mission is simple – bring actionable ideas to our clients to help them grow.
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eCommerce is a key component of a distributor’s growth strategy. It’s about enabling customers to do business with you on their terms.
The "e" in eCommerce highlights the electronic nature of the interaction. Whether through a website, punchouts, direct integrations, text messaging, or other digital channels, the goal is to make transactions seamless and convenient.
Shifting customer expectations and evolving distributor demographics are accelerating the demand for self-service solutions.
Our goal with eCommerceforDistributors.com is to provide ideas and resources to support distributors on their digital journey. Through the Resources page, we’ll share insights and highlight companies that can help distributors navigate the digital landscape.
Channel Marketing Group is not a technology consulting firm – we focus on strategy. We help map out business needs, guide the planning process, and recommend resources, but you choose the right partners for implementation. Our expertise is in shaping the vision and driving strategy, while others focus on execution.
If you are interested in learning more about Channel Marketing Group, please visit www.channelmkt.com
